Unity and variety:
The destination of Engadin St. Moritz regards the area
between Maloja and Zernez as a single tourist entity.
The message sent to target markets should be clear,
under a strong, shared symbol – the Siluetta. The aim is
to bring guests and residents a better appreciation
of the variety and the appeal of this exceptional valley.
St. Moritz lighthouse:
St. Moritz has an unparalleled significance worldwide.
This value is to be enhanced and protected. Engadin
St. Moritz ( the territory ) and St. Moritz ( the lighthouse )
are an interconnected entity, and are mutually interdependent.
Both stand for clear values.
St. Moritz: international, magical attraction and meeting
point for holidays in the mountains; a venue
for connoisseurs who seek and can afford top quality,
status, and uniqueness.
Engadin St. Moritz: What mountains. What lakes. What
Alpine nature in all its facets, with all the possibilities
it offers for active and passive leisure: a contrasting balance
of relaxation and activity, gastronomy and culture.
More than just a logo – a staging system.
The design system for the representation of the destination
of Engadin St. Moritz consists of various components
that have different functions. They effectively
form a theatrical stage on which services, themes, resorts
and mountains are presented dramatically.
Close and far: a logical chain of perception.
The destination of Engadin St. Moritz presents itself in
such a way that the signal chain “international –
national – regional – local – location” can be perceived
logically and clearly. Depending on the target market,
this sequence has at most three steps.
At the centre stands the message.
At the first level of perception, an observer should be
able to make out three levels: identification of the
sender; identification of the message; and supporting
material (geographical classification, reference to
Memorable and valued images: integrated communication
Integrated marketing calls for integrated communication.
Engadin St. Moritz communicates with the goal
of combining key messages and key pictures to present
a convincing image of itself along the contact chain,
via all channels.
Authenticity and respect:
Communication by the destination of Engadin St. Moritz
is authentic. It makes reference primarily to the natural
qualities of the landscape, and to what the people of
the valley can offer.
The destination respects all those with whom it works
as responsible people, consumers and guests.
The quality chain:
The destination and its key players aspire to outstanding
performance. Top-flight marketing is in fact
an expression of the very special care that has necessarily
gone into branding, PR, advertising and sales
promotion. Concept development and planning, design and realisation,
production and distribution all follow the
same quality standards. These are manifested in the
qualified and well-coordinated teams that achieve
the defined goals.
Leadership is everything:
The first step determines the outcome. Marketing concepts,
communication packages and individual measures
are implemented in logical steps. Each project
calls for a written and/or verbal briefing. The direction,
intention and task are clearly defined, and give
partners an insight into the strategy, the necessary
processes and the expected results.
The shared goal:
People who develop a strong brand together need exceptional
energy: passion, persistence, and style.
The courage to simplify, the power to accomplish, and
the will to maintain continuity are the strengths that
make branding successful.
Do you have any questions? We would be pleased to be of assistance.
T +41 81 830 00 01
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