Engadin St. Moritz has been responsible for marketing the region since 1 January 2007. The organisation was created following the merger of the tourism organisations of the 11 municipalities of the Upper Engadin; nowadays, it encompasses the territory of the 13 municipalities between Maloja and Zernez. This merger has enabled Engadin St. Moritz to operate in the market with combined financial and personnel resources.
Engadin St. Moritz’s task is to market the tourist facilities, attractions and events offered by the destination as a whole in predefined target markets by means of the appropriate marketing tools. The tourism organisation is also responsible for the information provided locally to holiday guests. To this end, Engadin St. Moritz operates local information offices in the various resorts. With some 60 employees and an overall budget of CHF 15 million, the tourism organisation promotes the Engadin St Moritz region all year round.
On 26 November 2006, the electorate of the Upper Engadin voted in favour of creating the holiday destination, Engadin St. Moritz. Engadin St Moritz is an organisation under public law holding no legal capacity, and is one of the first official tourist destinations in Graubünden.
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