The story of St. Moritz

The story of St. Moritz

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In 1864, the hotelier Johannes Badrutt struck the following wager with some of his British summer guests: he promised them that even in winter they would be able to enjoy the mild Engadin sunshine on his terrace in their shirtsleeves. If not, he would pay their travel costs. The guests came back at Christmas, and only returned home at Easter – tanned, relaxed and happy. And so winter tourism was invented, 150 years ago. In other ways, too, St. Moritz has written history. Switzerland’s first electric light shone here; Europe’s first palace hotel was built here; and new sports have been created here, only to achieve worldwide popularity. Today this Alpine town is known throughout the world as the ultimate holiday resort – and the gateway to a spectacularly beautiful natural landscape.

 



150 years of winter tourism
150 years of winter tourism
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In the winter of 2014/2015 St. Moritz, Engadin and Switzerland celebrated 150 years of winter tourism. And as the birthplace of winter tourism St. Moritz was set to take centre stage.

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